About Minna

People. Growth. Meaningful change.

I have always been curious about people — what helps us grow, what gives us courage, and what allows us to navigate change while staying true to who we are.

That curiosity has followed me throughout my life.

I grew up with Finnish roots, surrounded by nature and by people who taught me the importance of kindness, responsibility and trusting my own judgement. The forests, lakes and changing Nordic seasons still influence how I think about growth today: strong roots matter, change takes time, and not every season needs to look the same.

Those ideas eventually became part of ViridiNordics.

From transformation to becoming

For 30 years, I worked within IKEA/Ingka in leadership, business transformation and change.

I have had the privilege of working across countries, cultures and functions, leading and supporting complex transformations and helping organisations turn strategy into something people can understand, embrace and make real.

But throughout those years, one thing became increasingly clear to me:

Transformation may begin with a business need, but lasting change happens through people.

That belief shaped the way I led teams, worked with senior leaders, coached colleagues and supported people through uncertainty and change.

It also led me deeper into coaching, leadership development and emotional intelligence.

Today I bring those worlds together — business experience and human development, results and reflection, structure and empathy.

Why ViridiNordics

ViridiNordics grew from a simple belief:

Every person already carries the seeds of who they can become.

We don't always need to become someone different. Sometimes we need space to reflect, courage to make a change, or someone who helps us see more clearly what is already there.

That is what I want ViridiNordics to create.

For organisations, it means helping leaders and teams navigate transformation, strengthen leadership and turn change into meaningful results.

For individuals, it means coaching, reflection and development that helps people move forward with greater clarity and confidence.

And through my handcrafted silver jewellery, the same philosophy takes a physical form: meaningful reminders of people, memories, values and moments we want to carry with us.

Different expressions. The same roots.

Grow with intention!